CHERI JAMISON
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Do you want to perform live music and get paid for it, but don't know where to start? Cheri Jamison, a former Vice President of Operations for a worldwide music agency, will "tell all" in this practical workshop about the ins and outs of the music industry. 
You'll learn:
  • How business gets done in the performing arts world
  • What makes your promo materials stand out to presenters
  • Keys to the booking process, so it isn't so scary
  • #1 thing that should be in every booking contract
  • How to know if you're ready for an agent or manager and what they look for in a musician
You'll walk away with a contract template, check lists, and reference sheets, so you can start being your own agent today.

About cheri

Cheri is a passionate advocate for well-being of artists and a rising thought leader in the Arts Industry. During her Master's degree program, Cheri united practical psychology with her love of the Arts into a unique and holistic coaching program for musicians. She has since helped many performers overcome stage fright, clarify their artistic visions, and fine-tune marketing materials with their authentic brand, so they can get out of their own way and enjoy a career doing what they love. 

Cheri brings her knowledge in business, marketing, life coaching, image consulting, and experience running the many aspects of a worldwide music booking agency to address her client's individual needs. Cheri's holistic approach is a perfect partnership for this new era of "arts entrepreneurs," teaching essential tools for adaptability and success in today's Arts Industry.

As Vice President of Operations at Cadenza Artists, a global music agency, Cheri's commitment and passion for supporting artists defined her work. ​Every area Cheri touched was more organized, streamlined, and better managed than she found it. She created a procedure manual for Artists, internal operations manual, employee handbook, and job descriptions. Cheri spearheaded and oversaw a reorganization of the company. She transformed how customer service requests were handled for artists and presenters, to ensure that the team was able to attend to every detail including booking, advancing, tour budgeting and reconciliation, US and Canadian visas, taxes, and artist marketing materials. 

Cheri brings her extensive knowledge, wisdom, kindness, and humor to her speaking and coaching.

Handouts

Booking 101 - A Handbook for Artists
File Size: 179 kb
File Type: pdf
Download File

Contract Example 1
File Size: 866 kb
File Type: pdf
Download File

TEMPLATE_CONTRACT_Artist Name_Presenting Org_MonthYear
File Size: 19 kb
File Type: docx
Download File

CHERI JAMISON
Strategic consulting and thought partnership for nonprofit executive directors and creative-sector leaders.

Let's Talk
[email protected]

Portland, Oregon Metro / Southwest Washington

Working with clients regionally and remotely
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© Cheri Jamison Consulting LLC 2026.  All rights reserved. ​
Photography: Ben Reed Studios & Paul Emerson. 
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